Search engine marketing indicates "Search engine optimisation". It represents a set of methods and best techniques directed at strengthening the visibility of a website on search engines. Redirect for the canonical URL. A specified PrestaShop site may have many URLs, most frequently when you'll find parameters to take into account: https://addons.prestashop.com/ru/seo-natural-search-engine-optimization/31857--rich-snippets-json-ld-opengraph-seo.html